Tyr Skincare - Branding to Launch
Tyr Skincare emerges as a beacon of confidence in the realm of men's premium skincare. As the designer behind its inception, my mission was to encapsulate the essence of strength, confidence, and justice into a brand that resonated deeply with its audience. The journey spanned from conception to launch, encompassing meticulous research, strategic design, and a powerful marketing campaign.
My Responsibilities:
– Logo and Branding Design
– Marketing Design
– Creative Direction
– Packaging
– Photography
– Web (Shopify)
Problem Statement:
In a crowded market, men's skincare lacked a brand that embodied both strength and confidence. Understanding the pain points men faced in their skincare routines, the challenge was to craft a name and visual identity that instilled trust, inspired confidence, and stood out amidst fierce competition.
Results:
Enter Tyr. Named after the Norse god of war renowned for instilling unwavering confidence, rationality, and justice in his soldiers, Tyr Skincare struck a chord. The logo, reminiscent of a warrior's shield adorned with the T-rune for Tyr, symbolizes protection and confidence. This bold design language translated seamlessly into packaging, labels, and website, setting the stage for a remarkable launch.
The meticulously crafted launch campaign in November bore fruits of unprecedented success. The Instagram presence surged with a staggering 25.1k% increase in reach, a 1.3k% rise in profile visits, and a remarkable 2.8k% surge in followers. The online store witnessed a remarkable surge with a 319% increase in sessions, signifying a resonance with the audience.
Key Takeaway:
The success of Tyr Skincare underscores the power of a well-crafted brand identity and a meticulously executed launch strategy. Understanding the audience's needs, weaving a narrative rooted in strength and confidence, and leveraging compelling design and content resulted in unparalleled engagement and market penetration.
Conclusion:
Tyr Skincare stands tall as a testament to the fusion of Norse valor and contemporary skincare. From inception to launch, the brand resonated deeply, not just in numbers but in the confidence it bestowed upon its consumers. The journey encapsulates the art of marrying mythology with modernity, culminating in a brand that empowers men to face every day with unwavering confidence.
Branding/marketing images
