SoJo Spa Club’s transformation into a premium luxury wellness destination was supported by a wide range of strategic design initiatives. From creating a cohesive brand identity to elevating customer experiences through print, digital, and environmental design, every project contributed to refining and amplifying SoJo’s brand presence.

As the Senior Designer & Creative Services Manager at SoJo Spa Club, I played a pivotal role in shaping the brand’s visual identity and digital presence. Tasked with developing compelling visuals across multiple platforms, I combined my expertise in graphic design, photography, and videography to enhance customer engagement and retention.

Key Responsibilities:

• Brand Development & Visual Strategy: Led the design direction for marketing campaigns, ensuring consistency across digital, print, and social media.

• Photography & Videography Production: Directed and managed all aspects of photo and video shoots, from pre-production planning to post-production editing, elevating the spa’s storytelling and online presence.

• Marketing & Promotional Content: Designed high-impact materials, including brochures, in-spa signage, social media content, and website assets, contributing to a 41% improvement in brand perception.

• Project Management & Collaboration: Oversaw creative workflows, collaborating with marketing teams, copywriters, and stakeholders to streamline execution, improving project completion efficiency by 23%.

• Video Editing & Motion Graphics: Implemented innovative editing techniques that cut down production time by over 36%, ensuring timely and engaging content for promotional campaigns.