SoJo Spa Club (Sweater Weather Campaign)

A high-end spa located outside of New York City, providing guests an unparalleled wellness experience through traditional and luxury treatments. To better improve our guest experience, we've improved our packaging through a design that reflects the brand in addition to providing an experience of gifting our product even more exciting.

Services:
– Art Direction
– Email Design
– Advertising
– Social Media Design
– Photography
– Videography

Overview

SoJo Spa Club, a premium luxury Korean spa, faced a challenge of low customer acquisition during the winter months. The brand suffered from a misconception that it closed during colder seasons, particularly when most of its amenities were outdoors. The goal was to increase brand awareness and expand the customer base, positioning the spa as a year-round destination.

Challenges

Low customer acquisition during winter months due to misconceptions about spa closure.
Need for stronger brand awareness and a wider reach.
Outdoor amenities implying seasonal closure despite operations.

Instagram Marketing - Giveaway CTA incentive

Results

Increased brand visibility and awareness among the target audience.
Overcame misconceptions about seasonal closure by showcasing the spa's year-round appeal.
Enhanced customer acquisition during winter months.
Expanded reach through strategic ad placements in high-traffic areas and online platforms.

Key Takeaways

Effective content creation can transcend seasonal limitations, showcasing the brand's timeless appeal.
Targeted campaigns aligned with consumer interests can significantly impact customer acquisition.
Integrated marketing across multiple channels reinforces brand presence and drives engagement.

This case study highlights how a comprehensive approach blending content creation, targeted campaigns, and strategic advertising helped SoJo Spa Club overcome seasonal challenges and establish itself as a premier luxury destination throughout the year.