SoJo Spa Club
A high-end spa located outside of New York City, providing guests an unparalleled wellness experience through traditional and luxury treatments. To better improve our guest experience, we've improved our packaging through a design that reflects the brand in addition to providing an experience of gifting our product even more exciting.
Services:
– Brand Guidelines
– Environmental Design
– Packaging
– Facility & Product Photoshoot
– Merch Design
– Icon Design
Overview
SoJo Spa Club is a reimagined Korean spa located outside of New York City, providing guests an unparalleled wellness experience through traditional and luxury treatments. To establish a brand presence and better improve guest experiences, SoJo looked to develop and compose design content that reflects the brand and reinforces its values.
Goal
To establish consistency and proper branding design, creating a brand guideline was the first step in development. After understanding the type-usage, the brands color palette, and its overall design aesthetic, I was able to compose a brand guideline that will become the platform and foundation for all future design/creative choices ranging from marketing design, environmental design, packaging, photography, and more.
Brand Guideline
With the company growing and cementing its roots within the community, it was important for the brand to execute with consistency. I had developed a brand guideline that explains in detail the creative execution and approach to every project.
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Icon Design
To reduce reading time and quickly enable spa guests to process any information given, it was important that I had built them an icon set. With a variety of icons to use, these icons reinforce any message and help communicate to guests effectively.
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Merch Design
With SoJo Spa Club’s popularity increasing, it was a matter of time for the brand to create merchandise. I was in charge of composing and finalizing the design approvals for each product.
Packaging
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Gift Card
Designed the gift card packaging to reflect the brand aesthetic.. With orchids and bamboos being a part of the brand image, I wanted to showcase those elements to provide guests a “sneak peek” experience.
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SoJo's 10 Pack
A “10-Pack purchase allows guests to have 10 admissions to the facility. To market and sell these ten-packs, I had to brainstorm concepts that can hold 10 business card-sized cards, while maintaining brand aesthetic standards. We wanted to remain sophisticated while showcasing a sense of vibrancy and energy.
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Gift Certificate
Responsible for the design and overall delivery of the gift certificate and its packaging.
Environmental Design
