Gloveside
To provide baseball players of all ages and levels with first-class professional instruction. The goal is to improve reaction time and knowledge as well as performance and technique. Gloveside can raise athletic potential and improve performance!
Services:
– Visual Identity
– Art Direction
– Brand Messaging
– Merch Design
Overview
Gloveside was created with the goal to specifically train infielders. The founder had played most of his baseball career as an infielder and initially wanted to build a logo of an infielder’s silhouette. Through market and design research, I had designed a logo that Gloveside happily adopted. Meeting client goals that reflect and embody a logo that showcases edgy and modern.
Goal
We wanted to stand out but still show love for those looking to train as infielders. The founder emphasized the glove for his initial logo concept, reflecting on how important and unique it is within the sport. From that exchange, I took that concept and brought forth the Gloveside logo.
Inspiration
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Initial Research
From the design notes, I’ve looked at other brands and competitors within the same industry or have those who share similar values and philosophies. I have also looked at various illustrations and images of baseball gloves and other baseball equipment.
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Concepts & Sketches
The initial concepts and sketches come from the idea of the baseball glove. After sketching various iterations of the letter “G,” minimalizing the shape of a baseball glove, and visualizing the image of a “home plate,” I concluded to a design sketch that was modern and best fit the brand.
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Type Choice
Futura was chosen because of its versatility. With its simple geometric shapes, it represents function over form. Taking away nonessential and decorative elements which reflect the straightforward and effective philosophy behind Gloveside. The bottom are brands who use Futura and are within the fitness/sports world.
